Full schedule

From Necessity to Opportunity: Universal Design as a Product Strategy

Marius Krakeli

No. 314 13:20-13:30

Strategy & product

What if the key to unlocking your product’s full potential was to embrace inclusivity from the start? In this lightning talk, we’ll flip the script on Universal Design and show how it’s not just a compliance checkbox, but a game changer for product strategy. You will discover how designing for accessibility can open up new markets, contribute to increased innovation and foster deeper customer loyalty.

In just 10 minutes, you’ll walk away with fresh insights and practical tips on how to turn Universal Design into a competitive advantage. Let’s turn necessity into opportunity, and create products that everyone can enjoy.

About the speaker

Marius is an ex programmer now turned product manager with a fondness for fantastic product experiences. Although spending most of his time thinking about product development, he also maintains his programming skills by being both producer and panelist on the JavaScript podcast “BartJS Podcast”. When he’s not working as a consultant at Variant, he is very entertained by video games and running.